Editorial expertise. Crystal-clear copywriting. Would you like me to tell your story?

Name a sector, and I’ve probably written copy for it. Travel, luxury, health, fashion, sportswear, food, drinks (alcoholic and non-). Banking, trading, third-sector enterprises, utilities, property and transport.

I’ve been a regular at Snowdonia Cheese Co HQ (well, remotely – they‘re in North Wales) as a creative copywriter, bringing their charming truckles to life since 2020.

Before that, Glenmorangie entrusted me with wrangling the freelance words behind their award-winning whiskies.

I create one-of-a-kind tone of voice and brand positioning guidelines that make your business sing. I write content for social media, brochures, websites and point of sale. And, tapping into my 20+ years’ journalism experience (GQ, the Guardian, ShortList etc), I’ve carved a niche as a PR writer and editor – often plugging a gap in between hires or rolling up my sleeves on larger projects. (I also offer training workshops about writing effective press releases.)

Here’s what I can do – and what I have done:

Digital copywriting: Writing social media posts, newsletters and online articles for Glenmorangie (LVMH) and Snowdonia Cheese Co. I produced a series of destination descriptions for the Velocity Black concierge app, and I wrote the video script for the award-winning Glenmorangie x Grain Surfboards Beyond the Cask campaign.

Brand positioning: The Stratford hotel (Manhattan Loft Corporation), Snowdonia Cheese Co

POS and DTC copy, emails, product descriptions and website content: Snowdonia Cheese Co, Graze

Social media: Glenmorangie, Snowdonia Cheese Co, LeShuttle, World of Zing, L’Orbe, Vacay, Super Lyan, Clays, Firezza, Small Batch, Tipsy Vegan, The Guardsman Hotel

Advertising features: BA High Life, Cedar Communications, GQ.co.uk, Conde Nast Digital, Lightful, Mail Metro Media

Website content: Sauce Communications, That Gorilla Brand, The Plum Guide, The Stratford hotel, the Wovus group (co-working spaces), Niquesa World and Niquesa Store, luxury travel PR agency Perowne International, Powderkeg bar and restaurant, sustainable sportswear brand Adrenna, The Lifestyle Agency, ATL Haulage Contractors, Swiss benchmark provider Limeyard, Pavilion fine food store in Henley

Brochures and other literature: Glenmorangie and Ardbeg’s Spirited magazine (2018, 2019 and 2020 editions), Bowmore Whisky x Aston Martin brand newspapers, property developers The Linton Group, ATL Haulage, co-working spaces The Office Group (membership pack and website), Castle Water

PR copywriting: As well as being an experienced press release writer for UK and international media, I produce sample articles, biographies, trend reports, boilerplates, fact sheets and awards entries for PR agencies and in-house teams. My clients include Glenmorangie and Ardbeg (LVMH), Doubleshot, W Communications, M&C Saatchi PR, AKA Communications, Domino Communications, Eightyfour, LX PR, the Lifestyle Agency, Porter Novelli, Me:Mo, Augur and Bite Global.

Reports/white papers: Club Med (via M&C Saatchi PR)

Whet your whistle? If you’d like to chat about words, contact me directly here or hire me via YunoJuno.