Copywriting

As a copywriter and editor, I’ve worked for a variety of agencies, websites, businesses and brands, covering topics from travel, luxury, health, fashion and food/drink to FMCG, banking, trading, third-sector enterprises, property and transport.

I work on tone of voice and brand positioning projects and write content for social media, brochures, websites and POS. Using my journalism experience, I’ve carved a niche as a PR copywriter, editor and consultant, often plugging a gap in between hires at agencies or helping out with larger projects. I also offer training workshops about writing effective press releases.

Digital copywriting: Writing social media, newsletters and online articles for Glenmorangie (LVMH/Heaven) and Snowdonia Cheese Company. I wrote the copy for the Glenmorangie x Grain Surfboards Beyond the Cask campaign that won Bright Partnerships an Indie Award in 2019, and produced a series of destination descriptions for the Velocity Black concierge app.

Brand positioning: The Stratford hotel (Manhattan Loft Corporation); Snowdonia Cheese Company

POS, DTC, email, product and website copy: Snowdonia Cheese Company; Graze

Social media: Glenmorangie, Snowdonia Cheese Company and (via LX Social) World of Zing, L’Orbe, Vacay and Super Lyan

Advertising features: BA High Life, Cedar Communications; GQ.co.uk, Conde Nast Digital; social-media platform Lightful; Mail Metro Media

Website content: Sauce Communications; That Gorilla Brand; The Plum Guide; The Stratford hotel; the Wovus group (co-working spaces); luxury websites Niquesa World and Niquesa Store; luxury travel PR agency Perowne International; Powderkeg bar and restaurant; sustainable sportswear brand Adrenna; PR firm The Lifestyle Agency; ATL Haulage Contractors; Swiss benchmark provider Limeyard

Brochures and other literature: Glenmorangie and Ardbeg’s Spirited magazine (2018, 2019 and 2020 editions); Bowmore Whisky x Aston Martin brand newspaper; property developers The Linton Group; ATL Haulage; co-working offices The Office Group (both the membership pack and website); utilities company Castle Water

PR copywriting: I’ve produced copy for press releases, sample articles, biographies, trend reports, boilerplates, fact sheets and awards entries for PR agencies and in-house teams including Glenmorangie and Ardbeg (LVMH), W Communications, M&C Saatchi PR, Domino Communications, Eightyfour, LX PR, the Lifestyle Agency (retained on a consultancy basis), Augur and Bite Global.

Reports/white papers: Club Med (via M&C Saatchi PR)