As a copywriter and editor, I’ve worked for a variety of agencies, websites, businesses and brands, covering topics from travel, luxury, health, fashion and food/drink to FMCG, banking, trading, third-sector enterprises, property and transport.
I work on tone of voice and brand positioning projects and write content for social media, brochures, websites and POS. Using my journalism experience, I’ve carved a niche as a PR copywriter, editor and consultant, often plugging a gap in between hires at agencies or helping out with larger projects. I also offer training workshops about writing effective press releases.
Digital copywriting: Writing social media, newsletters and online articles for Glenmorangie (LVMH/Heaven) and Snowdonia Cheese Company. I wrote the copy for the Glenmorangie x Grain Surfboards Beyond the Cask campaign that won Bright Partnerships an Indie Award in 2019, and produced a series of destination descriptions for the Velocity Black concierge app.
Brand positioning: The Stratford hotel (Manhattan Loft Corporation); Snowdonia Cheese Company
POS, DTC, email, product and website copy: Snowdonia Cheese Company; Graze
Social media: Glenmorangie, Snowdonia Cheese Company and (via LX Social) World of Zing, L’Orbe, Vacay and Super Lyan
Advertising features: BA High Life, Cedar Communications; GQ.co.uk, Conde Nast Digital; social-media platform Lightful; Mail Metro Media
Website content: Sauce Communications; That Gorilla Brand; The Plum Guide; The Stratford hotel; the Wovus group (co-working spaces); luxury websites Niquesa World and Niquesa Store; luxury travel PR agency Perowne International; Powderkeg bar and restaurant; sustainable sportswear brand Adrenna; PR firm The Lifestyle Agency; ATL Haulage Contractors; Swiss benchmark provider Limeyard
Brochures and other literature: Glenmorangie and Ardbeg’s Spirited magazine (2018, 2019 and 2020 editions); Bowmore Whisky x Aston Martin brand newspaper; property developers The Linton Group; ATL Haulage; co-working offices The Office Group (both the membership pack and website); utilities company Castle Water
PR copywriting: I’ve produced copy for press releases, sample articles, biographies, trend reports, boilerplates, fact sheets and awards entries for PR agencies and in-house teams including Glenmorangie and Ardbeg (LVMH), W Communications, M&C Saatchi PR, Domino Communications, Eightyfour, LX PR, the Lifestyle Agency (retained on a consultancy basis), Augur and Bite Global.
Reports/white papers: Club Med (via M&C Saatchi PR)
Sample portfolio:
Sauce Communications: website copy
June 2020
The Plum Guide: Journal copy
June 2020
Advertorial: The One & Only
BA High Life, February 2020
Castle Water brochure
2019/20
That Gorilla Brand: Our Story
Sept 2019
Script for Beyond the Cask launch video, Glenmorangie
September 2018
Web copy for Manhattan Loft Gardens
Autumn 2018
Web copy for ATL Haulage website
Summer 2017
Peak performance: Montblanc promo
GQ.co.uk, Oct 2016
Advertorial: Winter Sun Holidays
BA High Life, Sept 2016
Advertorial: Kalamata
BA High Life, June 2016
Smoke signals
One of six features for GQ Food & Drink Awards 2016, GQ.co.uk
