As a copywriter and editor, I’ve worked for a variety of agencies, websites, businesses and brands, covering topics from travel, luxury, health and food/drink to banking, trading, third-sector enterprises, property and transport.
As well as working on brand positioning projects and writing content for social media, brochures and websites, I’ve carved a niche using my journalism experience to work as a PR copywriter, editor and consultant, often plugging a gap in between hires at agencies or helping out with larger projects. I also offer training workshops about writing press releases.
PR copywriting: I have produced copy for press releases, sample articles, biographies, trend reports, boilerplates, fact sheets and awards entries for PR agencies and in-house teams including Glenmorangie and Ardbeg (LVMH), W Communications, M&C Saatchi PR, Domino Communications, Eightyfour, LX PR, the Lifestyle Agency (retained on a consultancy basis), Augur and Bite Global.
Digital copywriting: Writing social media, newsletters and online articles for Glenmorangie (LVMH/Heaven). I wrote the copy for the Glenmorangie x Grain Surfboards Beyond the Cask campaign that won Bright Partnerships an Indie Award in 2019.
Brand positioning: The Stratford hotel (Manhattan Loft Corporation)
Advertising features and other copywriting: BA High Life, Cedar Communications; GQ.co.uk, Conde Nast Digital; social-media platform Lightful
Website content: The Stratford hotel; the Wovus group (co-working spaces); luxury websites Niquesa World and Niquesa Store; luxury travel PR agency Perowne International; Powderkeg bar and restaurant; sustainable sportswear brand Adrenna; PR firm The Lifestyle Agency; ATL Haulage Contractors; Swiss benchmark provider Limeyard
Brochures and other literature: Glenmorangie and Ardbeg’s Spirited magazine (2018 and 2019 editions); property developers The Linton Group; ATL Haulage; co-working offices The Office Group (both the membership pack and website); and utililies company Castle Water
Reports/white papers: Club Med (via M&C Saatchi PR)
Sample portfolio:
Script for Beyond the Cask launch video, Glenmorangie
September 2018
Web copy for Manhattan Loft Gardens
Autumn 2018
Web copy for ATL Haulage website
Summer 2017
Peak performance: Montblanc promo
GQ.co.uk, Oct 2016
Advertorial on winter sun holidays
BA High Life, Sept 2016
Advertorial about Kalamata
BA High Life, June 2016
Smoke signals
One of six features for GQ Food & Drink Awards 2016, GQ.co.uk
