Copywriting

As a copywriter and editor, I’ve worked for a variety of agencies, websites, businesses and brands, covering topics from travel, luxury, health and food/drink to banking, trading, third-sector enterprises, property and transport.

As well as working on brand positioning projects and writing content for social media, brochures and websites, I’ve carved a niche using my journalism experience to work as a PR copywriter, editor and consultant, often plugging a gap in between hires at agencies or helping out with larger projects. I also offer training workshops about writing press releases.

PR copywriting: I have produced copy for press releases, sample articles, biographies, trend reports, boilerplates, fact sheets and awards entries for PR agencies and in-house teams including Glenmorangie and Ardbeg (LVMH), W Communications, M&C Saatchi PR, Domino Communications, Eightyfour, LX PR, the Lifestyle Agency (retained on a consultancy basis), Augur and Bite Global.

Digital copywriting: Writing social media, newsletters and online articles for Glenmorangie (LVMH/Heaven). I wrote the copy for the Glenmorangie x Grain Surfboards Beyond the Cask campaign that won Bright Partnerships an Indie Award in 2019.

Brand positioning: The Stratford hotel (Manhattan Loft Corporation)

Advertising features and other copywriting: BA High Life, Cedar Communications; GQ.co.uk, Conde Nast Digital; social-media platform Lightful

Website content: The Stratford hotel; the Wovus group (co-working spaces); luxury websites Niquesa World and Niquesa Store; luxury travel PR agency Perowne International; Powderkeg bar and restaurant; sustainable sportswear brand Adrenna; PR firm The Lifestyle Agency; ATL Haulage Contractors; Swiss benchmark provider Limeyard

Brochures and other literature: Glenmorangie and Ardbeg’s Spirited magazine (2018 and 2019 editions); property developers The Linton Group; ATL Haulage; co-working offices The Office Group (both the membership pack and website); and utililies company Castle Water

Reports/white papers: Club Med (via M&C Saatchi PR)

Sample portfolio: